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The Times of India

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7 brutal truths about starting a business no one warns you about

Dreaming of ditching your 9-5 for entrepreneurial freedom? Social media may paint a dreamy picture of passive incomes and a life of freedom, but reality hits different. Starting a business isn't all that glamorous - it's a gruelling task that tests your hard work and patience. And sometimes, it can take years to build a business but just a few errors for it to collapse. So, here we list some raw truths about starting a business no one warns you about:

8 Feb 2026 9:45 pm