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Jammu & kashmir News

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Luxury or budget? Hotel chains strike upon a juicy middle ground

India's hotel industry is shifting to upscale offerings, bridging luxury and budget categories. Chains like EIH, ITC, and Lemon Tree are expanding mid to upper-upscale brands to meet rising domestic demands, while maintaining a portfolio across various price points to maximize market coverage.

27 Aug 2026 12:48 pm