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The Economic Times

Investment / The Economic Times

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TV ad demand weakens as ratings blackout enters festive season

Television broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a ministry directive. Advertising demand is already subdued due to economic pressures and digital shifts. Free commercial time consumption has fallen to a three-year low. This situation impacts the entire TV broadcasting ecosystem significantly.

13 Aug 2026 1:06 am