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The Economic Times

Investment / The Economic Times

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Smaller FMCG brands struggle to expand consumer reach

Indias FMCG market is becoming more difficult for smaller brands, with only 56% of low-penetration brands growing their consumer reach in 2025, compared with 83% of highly penetrated and 78% of mid-sized brands. Overall FMCG consumer choices rose 5.1% to 129 billion, while brands such as Balaji, Rin, Sunrise and Exo gained ground.

13 Aug 2026 12:22 pm