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The Economic Times

Investment / The Economic Times

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Gold sales during Ganesh Chaturthi down 15% in volume amid price surge

This year's Ganesh Chaturthi witnessed a 15% drop in gold sales volume compared to the previous year. Consumers opted for lighter gold pieces and exchanged old jewelry amid high prices. Nonetheless, sales of bullion coins and bars reflect cautious optimism among investors. Despite the decline, both wedding and self-purchase demands from younger buyers remain robust, signaling a potential increase in demand as the wedding season approaches.

22 Sep 2026 1:11 am