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The Economic Times

Investment / The Economic Times

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Gold prices are soaring, but buyers are still stepping up festive purchases

Gold prices have surged significantly, encouraging consumers to buy the yellow metal. Expectations of further price increases are driving purchases ahead of the festive season. Consumers are adapting by choosing lighter designs and lower-carat gold options. Jewellery purchases for festivals remain driven by tradition and sentiment. Buyers are increasingly focusing on a fixed budget rather than weight.

12 Aug 2026 8:10 pm