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The Economic Times

Investment / The Economic Times

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From reels to episodes: 80% Indians embrace microdrama as new entertainment habit

Microdrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily watching these short, episodic stories. Social media feeds are the primary source for discovering new microdrama content. This format shows strong brand recall and purchase intent for advertisers. Microdrama offers creators and brands opportunities for deeper audience engagement.

13 Aug 2026 1:24 am