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A clearly labeled conversation: OpenAI tests Sponsored Agents in ChatGPT

Today, were introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses, OpenAI said on 16 September. The biggest change is a test of Sponsored Agents. After clicking an ad in ChatGPT, a user can choose to start a conversation with an agent that a business sponsors, OpenAI announced. [] This story continues at The Next Web

16 Sep 2026 9:08 pm