The Economic Times

US midterm elections 2026: Traditional TV ads may be over, TikTok and podcasts are changing political campaigns

Political strategists predict that by 2028, artificial intelligence will revolutionize campaign operations, allowing for hyper-targeted messaging tailored to individual voters through advanced data analytics. While AI's benefits include rapid fact-checking, it raises significant concerns, particularly regarding deep fakes and misleading political ads. The emergence of AI-driven ads in various races signals a shift in the political landscape, prompting vital discussions about the ethical ramifications of this technology.