The Economic Times

'Just look at Kodak or Blockbuster': Former Disney and DreamWorks chief Jeffrey Katzenberg says Hollywood must embrace AI or risk irrelevance

Jeffrey Katzenberg is optimistic about artificial intelligence transforming the film industry and enhancing storytelling techniques. He points out that AI can help lower production costs and break down obstacles in filmmaking, potentially leading to a surge in film production and more creativity in narratives. Katzenberg calls for partnerships between AI innovators and artists to foster equitable engagement and anticipates that technology will unlock fresh creative opportunities in Hollywood.