The Economic Times

In 2020, Brazilian musician Alok launched Instituto Alok to back Amazon conservation with 400,000 seedlings. Today, its projects have helped restore 3 million m of native forest

Brazilian musician Alok is taking his environmental work beyond the stage through Instituto Alok, founded in 2020. The initiative supports Amazon forest restoration while working closely with local communities. In the Maraj region, one project has restored 291.5 hectares, nearly 3 million square metres, and planted more than 245,000 seedlings. Its community-led approach shows how Amazon conservation can also support families and create a more sustainable future.