The Economic Times

In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billion

George Clooneys Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making tequila for themselves. They never seemed to imagine how far it could go. Four years later, Diageo agreed to buy Casamigos for up to $1 billion. What started as a friendship project had quietly become a major spirits brand.