The Economic Times

In 2012, Jennifer Aniston became an investor and face of Living Proof; four years later, Unilever agreed to buy the science-based haircare company

Jennifer Aniston has been instrumental in the rise of Living Proof, a haircare brand that prioritizes groundbreaking science in its products. Co-founded by MIT's Robert Langer and entrepreneur Jon Flint, the brand was acquired by Unilever in 2016 to bolster its haircare division. Aniston's role highlights the necessity of scientifically-backed products rather than just celebrity glamour, reshaping how consumers view beauty brands.