The Economic Times

From Driving Rickshaw to Shark Tank: How a beverage startup secured 2.5 crore despite rejection from Sharks

Despite not securing a deal on Shark Tank India, Mumbai-based 3Sistersdrinks successfully raised 2.5 crore from independent investors. The beverage brand, known for its unique auto-rickshaw entry, impressed investors with its dual business model of in-house brands and contract manufacturing, enabling profitable growth.