The Economic Times

Decathlon launches KIPRUN sub-brand in India to catch the 'running boom'; plans to reach 5 million runners by 2030

Decathlon India has launched its running sub-brand KIPRUN with a target of crossing Rs 1,000 crore in turnover and reaching over 5 million active runners by 2030, backed by 35 new products including 17 high performance running shoes, as the company looks to tap into India's growing running culture and expanding running gear market.