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The Economic Times

Global Business / The Economic Times

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Bank of America expands loyalty program to attract more customers

Bank of America is introducing a new loyalty program called BofA Rewards. This program will be available to all personal checking account holders without any minimum balance requirement. It offers four tiers with benefits like credit card bonuses and cash back. Existing business rewards customers will remain on their current plan.

18 Feb 2026 10:51 pm