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Entertainment News

The Times of India

Entertainment / The Times of India

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'Shah Rukh's KKR is more profitable than his movies,' says Karan Johar

Karan Johar highlights Bollywood actors' increasing involvement in business ventures beyond films. He cites Shah Rukh Khan's deep engagement with his IPL team, KKR, as a prime example of a successful, hands-on partnership. Johar also mentions Alia Bhatt and Katrina Kaif's active roles in their respective brands, emphasizing genuine commitment over mere celebrity endorsement.

27 Feb 2026 3:29 pm