The Economic Times

Rs 4 lakh crore loss! Why India's storied consumer stocks are languishing near the bottom in 2026

In India, major consumer stocks have suffered a staggering drop, with market values plummeting by nearly Rs 4 lakh crore. Even with an uptick in demand, FMCG firms like ITC and Hindustan Unilever are facing profound losses in market cap this year. Rising input costs, despite signs of consumption recovery, are tightening margins.