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The Economic Times

Entertainment / The Economic Times

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Indians may get PM Modi's gold message this festive season, with a twist

Indias festive gold demand is likely to be stronger in value but weaker in volume this year as record prices, higher import duties and Prime Minister Narendra Modis call for restraint weigh on purchases. IBJA expects Modis appeal to curb gold buying to potentially reduce festive sales and imports by 1012%.

15 Sep 2026 11:23 am