The Times of India

They left 35 LPA tech jobs to chase a dream. Two years later, this couple earned over 1 crore through content creation

Muskaan Mittal and Aashish Gupta left technology jobs with a combined annual salary of 35 lakh to pursue content creation full-time. Starting with a travel video from Vietnam, they gradually built multiple income streams through brand collaborations, affiliate marketing, digital products and curated travel experiences. According to the couple, their creator business generated over 1 crore in 2025. Their journey highlights the opportunities, risks and entrepreneurial mindset required to succeed in Indias growing creator economy.