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The Economic Times

Economy / The Economic Times

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Young India shifts to solitaires as prices decline 30%

Solitaire diamond rings are seeing a surge in demand among Indians aged 28-40, with sales rising 25-35% year-on-year following a 30% price drop. A 1-carat ring now costs 5-5.5 lakh, down from 7-8 lakh, making diamond-heavy, low-gold jewellery more appealing amid high gold prices. Millennials are driving growth, with engagements as the primary purchase but self-buys and milestone-driven purchases also rising. Lower entry barriers and a preference for accessible, meaningful jewellery, including 9-carat and 14-carat gold, are reshaping consumer behaviour, benefiting jewellers despite elevated gold prices.

25 Feb 2026 12:14 am