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The Economic Times

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YouTube offers millions to creators in bid to fend off Netflix: Report

YouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts to attract top YouTube stars. Netflix has been signing creators and pursuing others for simultaneous video releases. YouTube warns that dual distribution could harm its platform's viewership and advertiser appeal. The competition intensifies as both platforms vie for viewers and the creators who draw them.

20 Aug 2026 4:25 pm