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The Economic Times

Economy / The Economic Times

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Xiaomi India launches Mijia sub-brand, plans big push into home appliances

Xiaomi India is launching its Mijia sub-brand for home and lifestyle products. This move aims to diversify the company's offerings beyond declining smartphone shipments. The company plans to enter the large home appliances segment with local manufacturing partners. Mijia will join Xiaomi, Redmi, and Poco in the brand portfolio.

7 Aug 2026 12:14 pm