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The Economic Times

Economy / The Economic Times

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Wondrlab in talks to acquire Madison World from Sam Balsara in Rs 1,000 crore deal

Marketing network Wondrlab is reportedly in the final stages of acquiring homegrown advertising major Madison World for approximately 1,000 crore. This significant deal, if completed, would be the largest acquisition of an independent Indian ad agency by a domestic firm, marking founder Sam Balsara's exit after nearly four decades.

25 Feb 2026 12:12 am