The Economic Times

'Transparency' packs the punch: Sales of packaged health foods with clean ingredients surge 60% in 2 months

Sales of packaged products with transparent healthy ingredient claims have increased significantly in recent months. The Food Safety and Standards Authority of India is proposing a new front-of-pack labeling system. Surveys show parents are willing to pay more for healthier snack options for their children. Consumer engagement with food transparency is rising, leading to higher demand for guilt-free snacks.