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The Economic Times

Economy / The Economic Times

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Tequila giant Becle makes direct India push, appoints Shweta Jain as MD

Proximo is among the last major global spirits companies to establish a direct India operation. Most of its international rivals are already present in India, which ranks among the largest markets by volume for Diageo and Pernod Ricard, among others.

8 Aug 2026 1:25 am