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The Economic Times

Economy / The Economic Times

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Tata's Trent to push deeper into small town India to drive growth, top exec says

Indian fast-fashion retailer Trent is strategically expanding its store network into smaller cities and towns across India, aiming to tap into growing demand outside major metro markets. The company, which operates Zudio and Westside, is increasingly leveraging AI and data analytics to identify optimal locations for its new outlets as it scales its operations.

16 Feb 2026 3:19 pm