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The Economic Times

Economy / The Economic Times

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TRAI repeals 12-minute TV advertisements cap following MIB rule change

TRAI has repealed its regulation capping television advertisements at twelve minutes per clock hour. This action follows the Ministry of Information and Broadcasting's decision to remove the existing ceiling. The regulator's move aligns with the Cable Television Networks Rules, 1994, after a key rule was omitted. The Delhi High Court had previously upheld the twelve-minute ad cap as constitutionally valid.

10 Sep 2026 7:55 pm