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The Economic Times

Economy / The Economic Times

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Sunscreen grows from niche to staple on Indias beauty shelf as buyers triple

Sunscreen use in India has more than tripled, reaching 14.3 million households. This growth is fueled by hotter weather and increased consumer awareness about sun protection. The market is expanding beyond major cities, with rural penetration showing significant increases. Both mass and premium brands are catering to diverse consumer needs and price points. Sunscreen's role is shifting from seasonal to daily skincare and anti-aging.

19 Sep 2026 7:36 am