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The Economic Times

Economy / The Economic Times

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Streaming overtakes TV in Indias content investment for first time: MPA

India's video content investment is shifting towards online streaming as it accounts for 46% in 2025. Television's share declines to 42%, marking a significant change in the video industry. Local films are also seeing growth, with strong box office performances reported in India, Vietnam, and Indonesia. Consolidation is taking place in the market, particularly in India and Korea, impacting production economics.

25 Sep 2026 12:35 am