The Economic Times

Spirits giant Suntory bets on Oaksmith, Jim Beam to crack Indias whisky market by 2030

Suntory Global Spirits targets India as its third-largest market by revenue by 2030. The company plans to sell locally made whiskies and imported brands. Oaksmith whisky will target mass and mid-premium segments in India. Japanese and American whiskies will capture premium consumers in the market. Suntory will focus on scaling its whiskey business to achieve its ambitions.