The Economic Times

Smartphone retailers urge brands to end zero-cost EMI schemes to make handsets more affordable

This is because zero-interest payment plans cost smartphone brands 17-19% of the product price which they bake directly into the retail price of the phones, thereby artificially inflating prices, the All India Mobile Retailers Association (AIMRA) said in letters written to Samsung, Vivo, Apple, Xiaomi, Oppo and Realme.