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The Economic Times

Economy / The Economic Times

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Sales of Raksha Bandhan merchandise up 46% year-on-year: GoKwik

In Rakhi merchandise sales, North India led in order share, followed by South and West regions. Gift categories like home and furniture saw significant sales increases. Male-targeted product sales rose, while female-targeted product sales declined. Festival shopping began earlier this time, with many orders placed late at night.

1 Sep 2026 10:45 am