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The Economic Times

Economy / The Economic Times

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Retail technology works best when it supports, not replaces staff: Study

New research reveals retail technology's true value lies in empowering frontline staff. It enhances customer experience and store profitability. Simply adopting global tech trends often fails. Focusing on employee skills and context-driven technology drives better results. This approach boosts sales and customer loyalty. It shifts the view of HR tech from a strategic benefit to a store display.

22 Feb 2026 2:46 pm