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The Economic Times

Economy / The Economic Times

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Regional movies post success without Hindi market focus

Regional films now focus on home audiences, achieving success through strong content. These films are traveling across markets without Hindi dubbing, which is a significant shift. Streaming platforms have expanded audiences for regional cinema beyond their home territories. Culturally rooted stories are increasingly rewarded by audiences across all languages. This trend reflects a course correction in how regional films are conceived and distributed.

21 Sep 2026 1:14 am