The Economic Times

Quote of the day by Cliff Richard: 'Financial support is one thing, but I always think what becomes really sacrificial is your time'

British music icon Cliff Richard once reflected that while financial help matters, it is time that represents the true sacrifice, because it cannot be regained once given. His comment shifts the focus from measurable donations to the deeper value of presence, effort, and personal involvement. In a world where money is often seen as the primary form of support, his words highlight that genuine commitment is shown through consistent time and attention.