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The Economic Times

Economy / The Economic Times

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Quick commerce race cuts product launch cycles to weeks

Companies are shrinking product innovation cycles to three months or less. Quick commerce platforms now drive seventy-five percent of total digital sales. This rapid growth allows for faster testing and market entry strategies. Consumers now trigger purchases based on immediate needs and occasions. Product launches are happening within two weeks depending on market trends.

3 Aug 2026 12:33 am