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Economy News

The Economic Times

Economy / The Economic Times

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Premium motorcycles gain speed as consumer sentiment shifts gears

Consumer preference is shifting towards higher-powered, premium motorcycles, with bikes 125cc and above now comprising 26% of sales in the first 10 months of FY26, up from 22.1% in FY20. This trend is fueled by improving affordability and evolving consumer aspirations, benefiting manufacturers like Royal Enfield and TVS Motor.

18 Feb 2026 1:00 am