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The Economic Times

Economy / The Economic Times

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Pepsi seeks to take 'Sting' out of FSSAI order, drops energy label

PepsiCo India has removed the word 'energy' from new Sting cans and bottles. This action complies with the food safety regulator's upcoming deadline for the category. Other energy drink companies are seeking an extension from the government. Distributors are already declining existing energy drink stock from companies. The energy drinks market in India is estimated at over thirteen thousand crore rupees.

4 Aug 2026 12:51 am