The Economic Times

Non-grocery sections emerging as big business in quick commerce: Flipkart exec

Quick commerce platforms are expanding beyond groceries to include electronics and beauty products. Flipkart Minutes is focusing on non-grocery categories for the upcoming festive season. Industry estimates show non-grocery items now form a significant portion of quick commerce business. Flipkart Minutes plans to add more fulfillment centers to support this expansion. The company is improving its profit margins and aims for profitability through scale.