The Economic Times

Need to encourage young adults to buy health cover, says Aditya Birla Health Insurance CEO

For those under thirty-five, acquiring health insurance is vital for managing risks and financial burdens. Despite representing a substantial part of India's population, young adults typically purchase few policies. In response, Aditya Birla Health Insurance is unveiling innovative plans designed specifically for this younger audience. The firm recently experienced a striking fifty percent rise in gross written premium, showcasing the growing relevance of their offerings.