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The Economic Times

Economy / The Economic Times

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Mobiles phones with low specs make a comeback in premium market

Entry-level smartphones with 2GB or 3GB RAM are making a comeback. Brands like Itel and Lava are targeting this segment with new models. Major brands have shifted focus to premium phones, leaving a market gap. Shipments in this segment have significantly declined due to rising costs. However, demand for budget phones remains strong, especially in smaller towns.

16 Sep 2026 12:57 am