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The Economic Times

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Microdramas now take a macro share of viewers' interest

Microdrama content is attracting significant audience engagement, similar to long-form videos. This format combines short-form immediacy with long-form cliffhangers for viewers. Consumers prefer microdrama, spending considerable time watching multiple episodes daily. Microdrama platforms are creating new screen time, not replacing existing viewing habits. Relatable stories and quick episode completions drive viewer interest and repeat engagement.

23 Aug 2026 11:48 pm