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The Economic Times

Economy / The Economic Times

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Marico to prioritise margins over volumes in certain segments

Marico is now prioritizing profitability over volume and rapid expansion. The company is focusing on premiumization and higher-margin businesses for growth. Marico is willing to forgo volumes in certain channels that lack profitability. Acquisitions will now focus on profit improvement rather than rapid growth. The company continues to invest aggressively in general trade distribution channels.

5 Aug 2026 12:29 am