The Economic Times

MINISO enters quick commerce with 90+ products on Instamart, including Harry Potter, Hello Kitty

With the launch of its quick commerce initiative in India alongside Swiggy Instamart, MINISO introduces over ninety lifestyle items, featuring well-loved franchise merchandise. This partnership enhances Instamart's inventory, providing more than just essential goods. MINISO is focused on reaching a diverse customer base with expedited digital delivery services and has plans to broaden its product selection and geographic reach in the upcoming months.