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The Economic Times

Economy / The Economic Times

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Longer winter pours cold water on summer loading of consumer companies

Summer product sales are off to a slow start. An extended winter and leftover stock from last year have delayed the usual sales cycle. Companies are now waiting for warmer weather and the Holi festival to boost demand. Manufacturers are optimistic about a rebound, expecting pent-up demand and potential price increases to drive sales.

18 Feb 2026 12:50 am