The Economic Times

Kumar Mangalam Birla sees room to build a new large challenger in Indias Rs 90,000-crore wires and cables market with new Ultravolt

Aditya Birla Group has launched its Ultravolt wires and cables business with a significant investment. The company aims to become a top two player in the market within five years. Urbanization, electrification, and digitization are expected to drive demand for these products. The group will leverage its brand, capital, and understanding of adjacent ecosystems. Dealer relationships and brand trust will be key differentiators for Ultravolt's success.