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The Economic Times

Economy / The Economic Times

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Japans content giants seek bigger India play through films and IP

Japan's content industry seeks to increase its presence in India through licensing, merchandising, and localization of animation properties. The Doraemon franchise, with over 20 years in India, is now being adapted for theatrical release. The anime market in India is also growing, with streaming platforms expanding their anime offerings significantly. Research shows a high penetration of anime viewership among Indian audiences, indicating potential for commercial growth.

29 Sep 2026 12:56 am