The Economic Times

It's the right time to invest in India: Swiss luxury watchmaker Baume & Mercier CEO

Swiss luxury watchmakers, particularly Baume & Mercier, are planning significant investments in India due to the India-EFTA trade pact. Despite currency challenges, the company sees strong long-term potential and growth in the Indian market. Indian consumers are increasingly favoring authentic watch designs and automatic features, signaling a shift in preferences. Baume & Mercier's performance has exceeded expectations, driven by its expanding product offerings and local partnerships.