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The Economic Times

Economy / The Economic Times

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India's tier 35 towns overtake metros in retail spending growth: Report

Small Indian markets are leading physical retail spending in 2025. This growth surpasses metros and tier-1 and 2 cities. This marks a shift from 2023-24 trends. Aspirational demand from these micro markets is growing. Quick-commerce and social media are driving this expansion. This trend highlights a decentralisation of demand across India.

28 Feb 2026 1:18 am